Hello Cupcake

Making and selling cupcakes since 2007, Hello Cupcake’s owner, Allix, came to us to give her shop a fresh look without losing her old logo. We freshened things up by creating a new pattern inspired by the custom tile in the shop and adding some new supporting graphics.

Photos by: Effie Gurmeza

Brand Identity

Collateral Layout

Packaging

Icon Design

Illustration

Retail Environments